Haseru Life began with a simple conversation among friends—venting about the daily challenges of family life. Between juggling kids, work, and home, one surprising culprit kept coming up: bulky towels. They took up too much space, dried slowly, and seemed to double the laundry load.

What started as a shared frustration became a mission. I wanted to find a solution not just for my friends, but for families everywhere.

As a mom and frequent traveler, I knew what was needed: a towel that could handle the mess of everyday life, fit neatly into a suitcase or diaper bag, and still feel soft and luxurious. Through months of research, hands-on experimentation, travel, and collaboration with an incredible team of women, we created a towel that lightens the daily load—without sacrificing softness, style, or performance.

That journey took me to South India, where I traveled through local villages in search of the perfect fabric—something absorbent, durable, and beautiful. It was during this journey that I met a talented family of weavers who understood my vision, and together, we brought the Haseru towel to life.

The name Haseru means "green" in Kannada—a reflection of our roots and our commitment to sustainability. Whether you're drying off sandy kids at the beach or packing light for your next adventure, Haseru Life is here to make everyday essentials smarter, easier, and better for the planet.