About Us
Haseru Life began in a group text with friends. It was the kind of thread where you could ask for advice, share a small win, or vent about whatever had piled up that day. More often than you might expect, we ended up talking about laundry.
One friend described a scene many of us knew well. Her kids would use a towel once, toss it in the hamper, and reach for a fresh one the next day. “The amount of laundry I do at my house is mind-blowing!” she wrote. I could picture it right away. A few damp bath towels would fill the hamper, and just when you thought you were caught up, there was another load waiting.
That conversation stayed with me. I started paying closer attention to the towels I used at home. How much room did they take up in the wash and on the shelf? Would they still be damp the next time I reached for them? I wanted a bath towel that was light enough to fold into a small stack, absorbent enough to dry off comfortably, and quick enough to dry that I could hang it up and reach for it again.
From a group text to a weaver in South India
I took those questions with me to South India. I went from village to village looking for a fabric that could do everything I had in mind. I knew how I wanted the finished towel to feel and work in someone’s home, though I was still figuring out how to make it.
Eventually, I met a weaver who understood what I was asking for. We worked together to find the balance I’d been looking for in the fabric. I wanted a weave that would fold flat and feel light in your hands, with enough absorbency to reach for it every day after a shower. It took research, trial and error, and the help of an amazing group of women to turn that idea into the bath towel we make today.
I love that something my friends and I talked about in passing led me all the way to that weaver. Every time I hear from a customer who finally has room for all their towels on one shelf or who takes the same towel from their bathroom to their camper, I think back to that first conversation. Those are the everyday moments I had in mind when I set out.
A towel that fits into your day
Our towels are made from 100% organic cotton. They’re designed to be lightweight, absorbent, compact, and quick to dry. After a shower, you can hang yours from its built-in drying loop. When you fold it, it lies flat, leaving more room on the shelf or in your bag. And when you’re heading out for a weekend away, the same towel you use at home can come with you.
My daughter named the company Haseru, which means “green” in Kannada, my family’s native language. It felt right for a business that grew from thinking about the resources we use every day. I wanted to make something that could help people save space and time at home and make it easier to use a towel again before sending it through another wash. Those small choices fit into routines most of us already have.
Sharing Haseru with our community
Before I started Haseru Life, I was a social worker and then a stay-at-home mom. Both experiences taught me how much it matters to have people you can turn to and how meaningful it can be when someone helps with an everyday need. When I started this woman-owned family business, I wanted giving back to be part of how we operate.
For every five bath towels we sell, we donate one to a nonprofit organization that supports communities with limited access to essential resources. When you choose a Haseru towel for your own home or as a gift, you help us put a towel in someone else’s hands, too.
I still think about the friends who were there when this was just a conversation about laundry. They shared what was hard, listened to each other, and helped me see a problem worth solving. Now, when you hang your Haseru towel after a shower, tuck it into your suitcase, or tell a friend how you use it, you’re adding your own chapter to the story that started in our group text. I’m glad you’re here.
Thank you for taking the time to read our story and for sharing in our journey. What began as a conversation among friends has grown into a small family business, and it means so much to me that you’re here. I hope a Haseru bath towel makes your everyday routine a little easier, wherever life takes you.
Warm regards,
Meera Subramanya
Founder, Haseru Life